12 Proven Techniques On How To Increase Leads On Your Contact Form Page (2021)
In this informative guide, I am going to be sharing these industry proven techniques on how to use 12 simple design and marketing strategies to increase leads on your contract form page.
I’ll show you how I increased my leads by 23% in just over two weeks, and how you can too.
Let’s get started.
So you’ve created your website and you’ve started marketing your business to the world. Now you just need the customers and a way for them to contact you. Enter, the Contact Form.
Every website has one and having a well-designed and optimized page could increase your form submissions, with 85% of marketers claiming that lead generation is their most important content marketing goal.
1. Make It Easy To Contact You
Nobody wants to work to have to find something, and getting in touch with you should be no different. Your website should be slick, minimal and easy to navigate.
The ideal way is by having your menu bar at the top of every page with a clickable link to a contact page. If it’s not there and people need to scroll down to find it then the likelihood of leaving your page for a competitor will increase. See below for a good example.
Use Google Analytics to track your bounce rate to see how long people are spending on your website. If the time is 70% or higher then it’s likely that your landing page isn’t very eye-catching or too slow, and they’ve left your site and gone to your competitors’.
That is business that is gone forever.
Wix.com has a good selection of pre-designed website templates that you should consider using.
2. Have A Standalone Contact Page
You want to have a page on your website that is dedicated to just your contact page. Don’t have your contact form located halfway down your homepage. This is due in part to both design and analytics.
As said previously, don’t make it hard for your customer to contact you. Make their experience on your website as easy as possible - it brews trust in your brand.
You also want to gather data for all parts of your website, especially your contact form. Use Google Analytics for this. This is so you can track leads and conversions, and analyse which parts of your site are getting a lot of clicks and which parts don’t get a lot of clicks. I’ll explain more later on.
3. Be Unique
Make sure you have a strong brand voice. Think about what makes you different from your competitors and why a customer should reach out to you in the first place.
If you’re going for a ‘fun’ or ‘witty’ tone try and use a bit of humour at the top of the contact page to make you sound different from the rest. A short sentence at the top of the page telling the customer what to do should be in enough. For example: ‘What to know more about my amazing product? Then just fill out the short form below and I’ll get straight back to you.’ It tells the customer what to do and that it won’t take long.
That’s all you need to do.
4. Use A Strong Headline
The average business will have just seven seconds to make a good first impression. If you’re going for a humorous brand voice maybe you could have a headline that says something like “Thanks for being awesome‘ or ‘Start your journey’. If you can make it a bit more personal for the customer and make them feel like they are really wanted then they’ll want to find out more about you.
Don’t use phrases like ‘contact me’ or ‘get in touch’ as they are all too common and don’t sound like you’re talking to a real person.
5. Make Your Contact Form Short
Put yourself in your customer’s shoes and think about what they want. They want it to be quick and easy to get in touch with you.
A customer is more likely to fill out a form if there are only the necessary number of boxes. Would you prefer to fill out a form that had 15 fields or one that had just 4?
According to Quicksprout.com if you eliminate just one form field, you could increase your conversion rate by up to 50%.
6. Optimize Your Form
The following design hacks have been proven to work in generating leads on your contact form submission page.
Always use just one column for your fields
Align all fields at the top of the page so the user doesn’t need to scroll down
Align all placeholder text to the left
See my contact form here for a good example. Remember, anything preventing a customer from filling in your form will lead to a lost sale.
Oh, and don’t use Captcha either, your conversion rates could drop by as much as 3.2%.
7. Make It Mobile Friendly
Most of the planet now uses their mobile phone as a way to connect to the internet. According to Broadband Search mobile phone use comes in at 55% compared to laptops at 42%. So ensure that your website and contact form is mobile friendly or you’ll lose out.
8. Don’t Say ‘Submit’
I’ll say it again, make it personable. The customer wants to know they’re reaching out to a real person and not a machine.
They want to feel wanted. The word ‘submit’ is too commonly used so change it to something that is relevant to your business.
Your call to action button should reaffirm the task your customer is completing.
For example, if they are contacting you about the price of one of your packages perhaps use ‘Tell Me More’. Or if you sell spa treatments, perhaps use ‘Start My Experience’.
9. Use A Thank You Page
No one likes to see a one-liner that simply says ‘Thanks for contacting me’. It’s not personable and doesn’t create trust in your brand.
When they click the submit button send them to a new page thanking them for getting in touch and add your own brand voice to the page.
Things like ‘Thanks for being awesome’ or ‘You’re one step closer to getting your perfect wedding film’.
You should also add a link to another part of your site to keep them engaged in your product. I link people to my Vimeo page which showcases all of my wedding films, not just the few I share on my website.
This is also a good opportunity to use Google Analytics to track how many people are clicking on to your contact page but not filling out your form. Compare how many people look at your contact page to how many form submissions you are getting. If the hits on your contact page are high, but you are not getting any conversions then there may be something wrong with the design of your contact form stopping them from filling it out.
10. Make A Promise
People want to know how long they will have to wait to get a response from your business. The ideal place to put this information is on your thank you landing page above.
Be it 24 or 48 hours, promise to respond within that time and then keep that promise.
You are not the only business they will be reaching out to and studies show that a quicker response time will lead to higher conversions.
Customers consider a speedy response time the leading indicator of good email customer service.
11. Send Thank You Emails
So your customer has looked at your website, found it easy to navigate and liked what they see. They’ve made the effort to fill out your contact form, so now is the perfect time to reward them.
Once again it will build trust in your brand and the customer will really appreciate it.
My wife has a saying at work, K.I.S.S - Keep It Simple Stupid, and your thank you email should be no different. Simply thank them for getting in touch (using your brand voice!), reiterate when they can expect a response, and end with a link back to another part of your site to keep them engaged in your product,
This will generally be similar to your thank you landing page, but I think receiving a personalised email adds a touch of class.
This is also a good time to learn about automation so that you’re not typing up a lot of thank you emails all the time. Businesses who automate lead management could see a 10% increase in revenue after 6-9 months. Wix.com give you the option to create automated responses for all form submissions and is a great time saver!
12. Test And Repeat
This is probably the most important step that most businesses fail at. Test, test, test.
- Check the code
- Make sure the submit button works (otherwise you’ll never receive those leads)
- Get friends to test it and provide feedback on the design
The smallest error could make the biggest difference.
Then remember to track your lead rates once you’re happy with your design. Compare your leads from before you started to what they are after a few months.
Feel free to change the colours or layouts to see what works best for you. A good indicator would be a 6% increase in submissions, with anything more than 10% being fantastic!
There you have it. These industry proven techniques should help increase your leads which should, in turn, lead to more sales.
Now it’s over to you.
What was your favourite part and what changes do you think you’ll make to your contact page after reading this guide? Leave a comment below and let me know.
Next week, I’ll be sharing my guide on how to respond to contact form submissions and increase those sales.
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